The Internet of Things (IoT), Big Data, Machine Learning, Artificial Intelligence, Edge computing, and increased adoption of High Performance Computing (HPC) in commercial enterprises -- all these trends are putting new pressures on data center operators. To make this tsunami of data useful and actionable requires enormous compute power. And, power is the operative word. In the face of this need for more power, there is also a call for carbon footprint reduction. But, does anyone really care about “greener” data centers? Does anyone care enough to consider, if not revolutionary, than at least alternative, approaches to data center design? The hyperscale players have already embraced new approaches, and are winning in the market. They are winning because they have found, or invented, the means to capture the economic benefits of sustainability. Those economic benefits can be found in reduced capital costs, lower operating expenses, increased equipment reliability, and faster times to market.
But, not everyone is a candidate to outsource their data and proprietary applications to the cloud. Requirements related to security, communication latency times, and/or mobility, demand that these enterprises find an alternative to the cloud. Of course, there are a host of vendors that can, or at least claim to, turn sustainability into a competitive advantage. Some are pretenders, some our contenders, and some are defenders of economic value. It’s up to commercial and government enterprises to start vetting the alternatives. I am confident they will find the shareholder reasons to care about sustainability, and wouldn’t that be a remarkable thing to put in their annual report.
To learn more about how we perform on Power, carbon, and water utilization, download our white paper About Data Center Sustainability and Metrics: