Our Director of Product Marketing, Dhruv Varma, was recently featured on a podcast called "The Good Stuff And The Noise" hosted by INK Communications Co. #heyinkco. Listen to Dhruv's thoughts on #Cleantech marketing, and about GRC's journey from an early stage startup to a thriving data center infrastructure company, solving real-world problems for customers ranging from the US Air Force to #Bitcoin miners, and everyone in between.
What’s a CIO to do? Business Unit leaders are notoriously unpredictable in forecasting their demands for new applications and IT support. Yet, it is critical that you respond quickly to these demands so the company can capture the incremental revenue, cost reduction, and/or customer service improvement that justifies the IT investment. In the past, one way of dealing with this challenge was the over-provisioning of datacenters – essentially assuring that there was always capacity on demand.
A 2015 research report from IDC1 indicates that the market is increasingly abandoning big brand, OEM servers in favor of “whitebox” (unbranded) servers made using parts from ODM suppliers.
- HP’s server sales went down almost 30% between 2010 and 2015.
- Dell’s sever sales were pretty much flat with a 4.5% annual (server) revenue growth. Dell’s sales seem to be increasingly focused on whitebox style servers for hyperscale companies.
- IBM’s server sales are down almost 70% during the same 5 year period (2010-2015).
A separate study released by Lawrence Berkley National Labs2 shows that while the major players are in decline, the market overall is getting bigger with white box servers taking over the market.
Most HPC buyers look to get the most performance for the lowest budget. As mentioned in an earlier post 'Server Cost Breakdown By Components', processors are normally the most expensive component in a cluster, this is especially true for non-GPU / Co-processor accelerated clusters. Picking the right CPU is critical.